Purpose Driven Marketing (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, engage our services, or interact with us.

1. Who We Are

Purpose Driven Marketing

Western Australia, Australia

Email: carla@purposedrivenmarketing.com.au

Website: www.purposedrivenmarketing.com.au

2. What Personal Information We Collect

We may collect personal information including:

• Name
• Business name
• Email address
• Phone number
• Website address
• Billing and payment information
• Social media profiles
• Information about your business and marketing goals
• Information submitted through enquiry forms, bookings or applications
• Technical information such as IP address, browser type and website usage data

3. How We Collect Your Information

We collect information when you:

• Submit an enquiry through our website
• Book a call through Calendly
• Complete a lead form or application
• Become a client
• Subscribe to our emails or marketing content
• Download a free resource
• Communicate with us by phone, email or social media
• Visit our website through cookies and analytics tools

4. Why We Collect Your Information

We collect your information to:

• Provide our marketing services
• Communicate with you about your enquiries or account
• Deliver proposals, invoices and reports
• Improve our services and website
• Send marketing communications and educational content
• Analyse website performance and advertising campaigns
• Meet our legal and regulatory obligations

5. Marketing Communications

We may send you marketing emails, updates, educational content and promotional offers.

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly at carla@purposedrivenmarketing.com.au.

6. Cookies, Advertising and Website Tracking

Our website may use cookies, pixels and similar technologies to:

• Understand how visitors use our website
• Improve website performance
• Measure advertising effectiveness
• Deliver relevant advertising through platforms such as Google and Meta
• Create remarketing audiences and improve advertising campaigns

We use tools including:

• Google Analytics
• Google Ads
• Meta Pixel

These technologies may collect information such as your IP address, browser type, pages visited, time spent on our website and actions taken on our website.

You can adjust your browser settings to refuse cookies, although some parts of our website may not function properly.

7. Third-Party Services

We use trusted third-party service providers to operate our business and deliver our services. These may include:

• Calendly for appointment scheduling
• GoHighLevel for customer relationship management, communication and marketing automation
• Stripe for payment processing
• Google Analytics and Google Ads for website analytics and advertising
• Meta Pixel and Meta advertising platforms for advertising and remarketing

These providers may collect, process and store information on our behalf in accordance with their own privacy policies.

8. Disclosure of Personal Information

We may disclose your information to:

• Employees and contractors who assist in delivering our services
• Advertising and technology providers
• Payment processing providers
• Professional advisers including accountants and legal advisers
• Government authorities where required by law

We do not sell your personal information to third parties.

9. Overseas Disclosure

Some of our service providers, including Calendly, GoHighLevel, Stripe, Google and Meta, may store or process information outside Australia, including in the United States and other countries where their servers are located.

By using our services, you consent to this overseas disclosure where permitted by law.

10. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

While we implement security measures, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Access and Correction

You may request access to the personal information we hold about you and request corrections if you believe the information is inaccurate or out of date.

To make a request, please contact us at carla@purposedrivenmarketing.com.au.

12. Retention of Information

We retain personal information only for as long as necessary to provide our services, comply with legal obligations and resolve disputes.

13. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can attempt to resolve the issue.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Website: https://www.oaic.gov.au

Phone: 1300 363 992

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on our website at www.purposedrivenmarketing.com.au with an updated effective date.

15. Contact Us

Purpose Driven Marketing

Western Australia, Australia

Email: carla@purposedrivenmarketing.com.au

Website: www.purposedrivenmarketing.com.au

For any privacy-related questions or requests, please contact us using the details above.